CBRE Italy wins double at CNCC Awards 2014
CBRE Italy won two awards at the CNCC Awards held on 16th December in Milan. Centro Sicilia Shopping of Catania and Oriocenter Shopping Center of Bergamo, both managed by CBRE Italy Asset Services Team, were recognised during the traditional CNCC Christmas event.
Centro Sicilia obtained the CNCC Certificate of Merit - Sales Promotion, with My Special Card. The card is an innovative operating marketing system that revolutionizes the approach to shopping thanks to an efficient and advanced tailor-made couponing system developed for the Mall.Oriocenter has been awarded with the CNCC Certificate of Merit – Consumer & Advertising Campaign, for the campaign "Tutto per tutti" signed by Canali & C and launched during last spring.
The campaign stands out for irony, storytelling and eagerness to try new ideas. The concepts have been represented through three 3D illustrations, which develop the theme of ‘impossible desires’ using cartoon characters who dream about real consumer products (a mermaid dreams of a new jeans tail, a zebra changes its look by wearing a leopard-print sweatshirt and a witch abandons the traditional broom for a more technological electric broom).