CBRE ITALY AMONG THE FINALISTS AT ICSC SOLAL MARKETING AWARDS 2015
Two shopping centers managed by CBRE Italy's Asset Services team are among the finalists at ICSC Solal Marketing Awards 2015.
Centro Sicilia is a finalist in the category "Sales Activation" with My Special Card , an innovative operating marketing system that revolutionizes the approach to shopping thanks to an efficient and advanced tailor-made couponing system developed for the Mall.
Oriocenterhas been nominated nominated in the category " Footfall Activation" with a project called "The Sixth Continent", an initiative in collaboration with Cracking Art Group aimed to raise awareness about eco-sustainability. The installation of 7,000 large animals sculptures made of recycled plastic transformed the Center in an environmental art gallery to call the attention of media, public opinion and young generations on environmental issues.